I often find myself dreaming (yes, literally dreaming) about luxury beauty products. Chanel, Tom Ford, you name it—I’m obsessed. But let’s be realistic here, I’m a recent college graduate living in the midst of a global pandemic. That said, while a splurge purchase here and there is fine, spending $80 every time I need a new eye shadow is going to run my bank account dry. That’s why I felt like I hit the jackpot when I discovered Brandefy’s Affordable Beauty app. With luxury beauty dupes, affordable skincare routines, and a platform for real customer reviews, the Brandefy app may just be the beauty industry’s best kept secret.
So, what is it that makes the Brandefy app so special? It directly compares the most beloved luxury beauty products like Too Faced Better Than Sex Mascara and Glossier Cloud Paint to drug store beauty products and works to find the most similar, yet more cost effective equivalents. The app is also quite transparent—it’s not saying that every dupe it offers is going to be the perfect replacement for your favorite luxury beauty product, but it does provide a detailed review of each product and their similarities and differences so that the app user can make the best decision about if it’s worth it to make the splurge or not.
The customer reviews from beauty lovers on the app also are a game-changer when it comes to making the decision about whether to go luxury or to try the dupe product. The Brandefy app doesn't filter customer responses so it allows users to hear real, honest feedback from people who have tried both beauty products.
Importantly, this app has also helped me to effectively shop through the crowded beauty sections of drugstores. Before Brandefy, I often felt overwhelmed navigating through the drugstore shelves lined with various lipsticks, primers, etc. with more brands and shades than one person could count. Now, I’m able to search directly on the Brandefy app for a cheaper version of the luxury beauty product that I’m hoping to emulate and easily pick out that product in the drugstore beauty aisle. In this way, the Brandefy app is both a money and a time saver.
Finally, another plus to the Brandefy app is that it’s user-friendly and very well-organized. Users can explore dupes through the app’s various categories (eye products, cheek products, skincare products, etc.) or they can search directly for the particular product or brand that they’re looking to dupe. The Brandefy app also has a forum for users’ “Burning Beauty Questions” which promotes a conversational approach to beauty.
So all of you luxury beauty lovers on a tight budget, you've heard my take on the Brandefy app and I'd love to hear yours! I encourage you to download the Brandefy app and embrace the world of beauty dupes.
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